Gender and Military Recruitment Since the Lifting of the Combat Ban

  • Stephanie SzitanyiEmail author


The chapter considers whether the military altered its depictions of women in marketing and recruitment materials after the announcement of the repeal of the combat ban in 2013. Through a comparative analysis of over 1000 Facebook posts on the official recruitment Facebook pages of the Army, Air Force, Marines, and Navy between January 2013 and October 2015, it explores both textual and visual representations of military service tracing key themes and modal tropes since the announcement of the end of the combat ban on women. The research presented in the chapter demonstrates that women continued to be marginalized in online recruitment materials across the four branches during those years, frequently depicted in stereotypical roles or settings. Although they varied in their online representations of women, the Army, Air Force, Marines, and Navy remained wedded to an overarching depiction of militarized masculinity—and a racialized depiction that foregrounded white men.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Schools of Public EngagementThe New SchoolNew YorkUSA

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