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Gamified Sharing Economy: The Role of Game Elements in Sharing Economy

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Advances in Affective and Pleasurable Design (AHFE 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 952))

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Abstract

Sharing economy platforms are incorporating gamification as a strategy to encourage people to participate in it, i.e., to offer their idle goods/services/space through their sharing platforms or provide access to such products/services offered by others. ‘Critical mass’ is one of the underlying key principles that is responsible for the success of sharing economy platforms. That means it requires people to participate and engage in it. This paper investigates the role of gamification in sharing economy platforms that aim towards encouraging people to participate in it as hosts. By investigating Airbnb as a case, the study intends to understand the role played by game elements in engaging and motivating the hosts for sustained participation. The findings from this research would offer some essential touchpoints for using gamification in sharing economy platforms to encourage people to participate in it by offering their underutilized products, services and other resources.

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Notes

  1. 1.

    This is not always sustainable as recent data and trust breeches have occurred in Facebook and Cathay Pacific.

  2. 2.

    Sustained participation is also dependent on various other factors like time, context and socio-cultural aspects.

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Acknowledgements

The authors would like to thank The Hong Kong Polytechnic University for providing the resources and support for the research.

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Authors and Affiliations

  1. School of Design, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong

    Krity Gera & Peter Hasdell

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  1. Krity Gera
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  2. Peter Hasdell
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Correspondence to Krity Gera .

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Editors and Affiliations

  1. System Design and Management Research Institute, Keio University, Yokohama, Japan

    Shuichi Fukuda

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Gera, K., Hasdell, P. (2020). Gamified Sharing Economy: The Role of Game Elements in Sharing Economy. In: Fukuda, S. (eds) Advances in Affective and Pleasurable Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 952. Springer, Cham. https://doi.org/10.1007/978-3-030-20441-9_25

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