Eurovisions from Down Under: Multicultural Community Preferences and the National Broadcaster, SBS
This chapter aims to contribute to the broader study of Australia’s participation in Eurovision as a multicultural nation and exporter of world-class entertainment to the rest of the globe, including Europe and its immediate neighbourhood. It presents findings from a survey of ethnic community preferences in Australia, focussing on three Balkan communities: Bosnian, Croatian and Serbian. The survey’s results offer a novel insight into how political and cultural memory influences individual and/or group preferences relating to Eurovision. They are compared to information obtained from interviews with current executive producers of SBS programmes (the national broadcaster) for those communities, who are involved in the creation and dissemination of Eurovision-related content and are intimately familiar with their specific community’s preferences relating to popular culture generally. This chapter analyses perceptions presented about Eurovision through the lenses of diaspora politics, whilst providing commentary on the Balkan musical genre that has also influenced preferences of one of Australia’s largest post-war ethnic communities from Europe.
KeywordsEthno-music Balkans Diaspora Multiculturalism Former Yugoslavia
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