Overview of the Book

  • Ralph KattenbachEmail author
  • Christiane Prange


Our selection of companies draws from a variety of different countries, industries, and company sizes. We aim at illustration of selected issues and problems, rather than prescribing solutions. Each case starts with a synopsis to introduce the reader to the problem. Several questions, tools, and overall themes help to prepare for analysis and better understanding. Cases can be used to acquire in-depth knowledge and do further research on selected topics; they can be used in the classroom or as incentives for practical discussions to share insights and challenging questions. We focus on culture, ethnocentrism, corporate social responsibility, and coaching.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.School of Economics and ManagementTongji UniversityShanghaiChina

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