Asia: The Continent of Superlatives and Contradictions

  • Christiane Prange


Asia is one of the most exciting continents today with innovative developments at gargantuan speed. Asia is not homogeneous, however, and we need to distinguish between the highly developed Pacific Rim Geographies along the Pacific Ocean continually gaining strength in the world economy (Hong Kong, Singapore, Taiwan, and South Korea) and the emerging markets that are just about to take off (e.g., Vietnam or Indonesia), with mainland China and India among the most advanced. With the help of case studies, we introduce some of the rules of the markets. We will be highlighting how different cultures encourage or impede the set-up of businesses or the success of multinational players and start-up companies. We will show how local entrepreneurs follow their ideas and scale up their operations to challenge global companies.


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© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Christiane Prange
    • 1
  1. 1.School of Economics and ManagementTongji UniversityShanghaiChina

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