Advertisement

Asia: The Continent of Superlatives and Contradictions

  • Christiane Prange
Chapter

Abstract

Asia is one of the most exciting continents today with innovative developments at gargantuan speed. Asia is not homogeneous, however, and we need to distinguish between the highly developed Pacific Rim Geographies along the Pacific Ocean continually gaining strength in the world economy (Hong Kong, Singapore, Taiwan, and South Korea) and the emerging markets that are just about to take off (e.g., Vietnam or Indonesia), with mainland China and India among the most advanced. With the help of case studies, we introduce some of the rules of the markets. We will be highlighting how different cultures encourage or impede the set-up of businesses or the success of multinational players and start-up companies. We will show how local entrepreneurs follow their ideas and scale up their operations to challenge global companies.

References

  1. Evangelista, R. P. G. (2013). Entrepreneurship in the Philippines: Opportunities and challenges for inclusive growth. Retrieved October 23, 2018 from https://www.cipe.org/resources/entrepreneurship-philippines-opportunities-challenges-inclusive-growth/.
  2. Friedman, T. L. (2005). The world is flat: A brief history of the twenty-first century. New York: Farrar, Straus and Giroux.Google Scholar
  3. Ghemawat, P. (2007). Redefining global strategy: Crossing borders in a world where differences still matter. Boston: Harvard Business School Press.Google Scholar
  4. Hoskisson, R. E., Eden, L., Lau, C. M., & Wright, M. (2000). Strategy in emerging economies. Academy of Management Journal, 43, 249–267.  https://doi.org/10.2307/1556394.CrossRefGoogle Scholar
  5. Jinchen, T. (2016). One belt and one road: Connecting China and the world. McKinsey. Retrieved March 10, 2017 from https://www.mckinsey.com/industries/capital-projects-and-infrastructure/our-insights/one-belt-and-one-road-connecting-china-and-the-world.
  6. Munro, V. (2013). Stakeholder understanding of corporate social responsibility (CSR) in emerging markets with a focus on Middle East, Africa (MEA) and Asia. Journal of Global Policy and Governance, 2, 59–77.  https://doi.org/10.1007/s40320-013-0026-3.CrossRefGoogle Scholar
  7. Perlmutter, H. V. (1969). The tortuous evolution of the multinational corporation. The Columbia Journal of World Business, 4, 9–18.Google Scholar
  8. Siamagka, N.-T., & Balabanis, G. (2015). Revisiting consumer ethnocentrism: Review, reconceptualization, and empirical testing. Journal of International Marketing, 23, 66–86.  https://doi.org/10.1509/jim.14.0085.CrossRefGoogle Scholar
  9. The World Bank, & International Finance Corporation (IFC). (2013). Doing business 2013: Smarter regulations for small and medium-sized enterprises. Retrieved October 23, 2018 from http://www.doingbusiness.org/content/dam/doingBusiness/media/Annual-Reports/English/DB13-full-report.pdf.
  10. Trading Economics. (2017). Country data. Retrieved December 07, 2017 from https://tradingeconomics.com/.
  11. Wenar, L. (2003). One world: The ethics of globalization, Peter Singer (New Haven: Yale University Press, 2002) and World poverty and human rights, Thomas Pogge (Cambridge: Polity, 2002). Retrieved October 23, 2018 from https://www.carnegiecouncil.org/publications/journal/17_2/reviews/1028.
  12. World Bank Group. (2018). Doing business 2018: Reforming to create jobs. Retrieved October 23, 2018 from http://www.doingbusiness.org/content/dam/doingBusiness/media/Annual-Reports/English/DB2018-Full-Report.pdf.

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Christiane Prange
    • 1
  1. 1.School of Economics and ManagementTongji UniversityShanghaiChina

Personalised recommendations