The Construction of Identity in Interaction

  • Dariush Izadi


This chapter sets out to investigate the construction of identity in the situated context of the Persian ethnic shop under investigation. Through the analysis of the linguistic practices and mediational means (cultural tools) in the shop, the study foregrounds that a mediated discourse analysis and the application of mediational means embedded in service encounters provides a finer understanding of specific social practices and actions and local material contexts, which serve to ascribe social identities for shop-owners and customers. Such intricacies encourage us to re-evaluate our understanding of the critical complexity of the language practices of late-modern urban groups who employ and exploit features from a wide range of cultural and semiotic resources.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Dariush Izadi
    • 1
  1. 1.Western Sydney UniversitySydneyAustralia

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