Visual Methods for Political Communication Research: Modes and Affordances

  • Luc PauwelsEmail author


The field of political communication with its significant visual dimension and diverse use of both traditional and new media is particularly suited to be disclosed by a variety of visual approaches. This chapter takes a broad view on the visual dimensions of political phenomena whether or not they are pre-mediated into visual artifacts. It seeks to provide a systematic overview of different resources, methods, techniques, and technologies to capture, analyze, and communicate aspects and insights of visual political communication, thereby each time clearly specifying their specific affordances and limitations. While collecting and analyzing existing visual political communication products will be discussed, both in the offline and online world, the main focus in this chapter is on methods and techniques to produce new visual data and on ways to communicate findings and insights in the domain of visual political communication in a more visual, multimodal, and expressive way.


Visual methods Visual social science Visual political communication Internet phenomena Visual essay 


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© The Author(s) 2019

Authors and Affiliations

  1. 1.Faculty of Social SciencesUniversity of AntwerpAntwerpBelgium

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