The purpose of offering a Takaful product online is basically to create more competitive growth in the Islamic insurance industry and this depends on Takaful companies’ competence to survive in the highly developed insurance market. As with other industries that are seeking to expand, Takaful companies are also realising the potential of information technology, particularly the internet. Basically, a Takaful product online is designed to educate visitors to a relevant website about Takaful. It offers information on the concept and the reasons behind the prohibition of conventional insurance and the importance of Takaful to Muslims. The Takaful operators should also include the latest news about Takaful, views of the Ulama’ and Shari’ah justification of Takaful products through their websites.