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WeChat Red Envelops: Literature Review and Future Research Directions

  • Zerun Chen
  • Rui GuEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11434)

Abstract

As an innovative Internet product grounded in Chinese particularistic culture, WeChat Red Envelops has received increasing attention from both academics and practitioners. A considerable number of studies have been conducted to investigate the WeChat Red Envelops phenomenon. However, the extant literature has been very scattered and little effort has been devoted to integrating the existing findings. Consequently, our understanding of the WeChat Red Envelops phenomenon is fragmented and limited. Against this background, this study conducted a systematic review of extant studies, summarized the current research status, identified the research gaps and accordingly provide future research directions. We believe that this study offers an important foundation for future research to conduct in-depth investigation and advance our understanding regarding WeChat Red Envelops.

Keywords

WeChat Red Envelops Mobile social media Mobile internet Product innovation Gamification 

Notes

Acknowledgements

This research was supported in part by the National Natural Science Foundation of China (71501042), the Social Science Foundation of Beijing City (17XCC008), the Program for Young Excellent Talents of UIBE (17YQ16), the China Scholarship Council (201806645005), and the Foundation for Disciplinary Development of SITM in UIBE.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.School of Information Technology and ManagementUniversity of International Business and EconomicsBeijingChina

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