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Data Science, Disney, and the Future of Children’s Entertainment

  • Siobhan O’Flynn
Chapter

Abstract

Data science has fundamentally changed the children’s film and episodic content industry, shifting the emphasis from human-led content creation to algorithm-driven marketing. Advances in AI, machine learning, deep-learning neural nets, increasingly sophisticated algorithms, and “cross-browser fingerprinting” have led to a depth of data analysis that literally capitalizes on the wealth of data points each user generates via online activities, children included. This chapter examines what can be gleaned with regard to existing data science practices of The Walt Disney Corporation, YouTube, and Netflix; the gray zone of how children’s online privacy is (and is not) protected; what is compromised for the personalization of content and experience; and implications of current practices for the future.

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© The Author(s) 2019

Authors and Affiliations

  • Siobhan O’Flynn
    • 1
  1. 1.University of TorontoTorontoCanada

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