Advertisement

‘Tayyari Jeet Ki’: The Production of Childhood as a Cultural Trope of Developmentalism

  • Lakshita Malik
Chapter

Abstract

The chapter explores the cultural investment in the notions of development that make grand political ideologies relevant through everyday practice. Through wide range of materials including films, magazines and advertisements, this chapter delineates how childhood becomes the site of performing caste/class-based differences and not simply a stage of natural development of man. The use of visual representation is meant to emphasize the recent focus on the middle-class child as the repository of natural talent that must be nurtured through ‘proper’ parental investment. In the wake of education seemingly becoming more accessible to members of lower castes, the production of difference is redesigned. The disillusionment with the Nehruvian model of development has given way to notions of developmentalism that require dangerous yet potentially rewarding engagement with ‘modernity’. The performance of childhood is integral to the production of the new middle-class citizenship.

References

  1. Aries, P. (1962). Centuries of Childhood: A Social History of Family Life. New York: Vintage.Google Scholar
  2. Bourdieu, P. (1984). Distinction: A Social Critique of the Judgement of Taste. London: Routledge & Kegan Paul.Google Scholar
  3. Chatterjee, P. (1989). Colonialism, Nationalism, and Colonialized Women: The Contest in India. American Ethnologist, 16(4), 622–633.CrossRefGoogle Scholar
  4. Chatterjee, N., & Riley, N. E. (2001). Planning and Indian Modernity: The Gendered Politics of Fertility Control. Signs, 26(3), 811–845.CrossRefGoogle Scholar
  5. Chaudhuri, S. (2012). Interiors and Integrity in Nineteenth Century India. In C. Briganti & K. Mezei (Eds.), The Domestic Space Reader. Canada: University of Toronto Press.Google Scholar
  6. Deshpande, S. (2013, April 13). Caste and Castelessness: Towards a Biography of the “General Category”. Economic and Political Weekly, 48(15), 32–39.Google Scholar
  7. Dharmyug. (1981, 1984, 1986). Advertisements from the Magazine Dharmyug.Google Scholar
  8. Donner, H. (2006). Committed Mothers and Well-Adjusted Children: Privatisation, Early-Years Education and Motherhood in Calcutta. Modern Asian Studies, 40(02), 371–395.CrossRefGoogle Scholar
  9. Donner, H. (2008). Domestic Goddesses: Maternity, Globalization and Middle-Class Identity in Contemporary India. Farnham: Ashgate.Google Scholar
  10. Donner, H., & De Neve, G. (2011). Introduction. In H. Donner (Ed.), Being Middle Class in India: A Way of Life (pp. 1–22). London: Routledge.Google Scholar
  11. Dutt, D., & Dutt, C. (Producers), Kapur, S. (Director). (1983). Masoom [Motion Picture]. India: Krsna Movies Enterprises.Google Scholar
  12. Fernandes, L. (2006). India’s New Middle Class: Democratic Politics in an Era of Economic Reform. Minneapolis: University of Minnesota Press.Google Scholar
  13. Foucault, M. (1977). Discipline and Punish: The Birth of the Prison. New York: Vintage.Google Scholar
  14. Grosfuegel, R. (2000). Developmentalism, Modernity, and Dependency Theory in Latin America. Nepantla: Views from South, 1(2), 347–374.Google Scholar
  15. Hancock, M. (2001). Home Science and the Nationalization of Domesticity in Colonial India. Modern Asian Studies, 35(4), 871–904.CrossRefGoogle Scholar
  16. Harriss, J. (2007). Antimonies of Empowerment: Observations on Civil Society, Politics and Urban Governance in India. Economic and Political Weekly, 42, 2716–2724.Google Scholar
  17. Haynes, E. D. (2011). Masculinity, Advertising and the Reproduction of the Middle-Class Family in Western India. In H. Donner (Ed.), Being Middle Class in India: A Way of Life (pp. 23–46). London: Routledge.Google Scholar
  18. Jain, K. (2007). Gods in the Bazaar: The Economies of Indian Calendar Arts. Durham, NC: Duke University Press.CrossRefGoogle Scholar
  19. Johar, Y. (Producers), Johar, K (Director). (2001). Kabhi Khushi Kabhi Gham [Motion Picture]. India: Dharma Productions.Google Scholar
  20. Kapur, B. (Producer), Kapur, S. (Director). (1987). Mr. Indian [Motion Picture]. India: Narsimha Enterprises.Google Scholar
  21. Kashyap, A., Singh, S., & Screwwala, R. (Producers), Vikramadituya, M. (Director). (2010). Udaan [Motion Picture]. India: UTV Spotboy.Google Scholar
  22. Khan, A. (Producer), Khan, A. (Director). (2007). Taare Zameen Par [Motion Picture]. India: Aamir Khan Productions.Google Scholar
  23. Khan, A., Rao, K., & Kapor, S. R. (Producers), Tiwari, N. (Director). (2016). Dangal [Motion Picture]. India. Aamir Khan Productions.Google Scholar
  24. Lefebvre, H. (1991). The Production of Space. Oxford: Blackwell.Google Scholar
  25. Löfgren, O. (2003). The Sweetness of Home: Class, Culture and Family Life in Sweden. In S. Low & D. Lawrence-Zúñiga (Eds.), The Anthropology of Space and Place: Locating Culture (pp. 142–159). Malden, MA: Blackwell.Google Scholar
  26. Lukose, R. (2005). Empty Citizenship: Protesting Politics in the Era of Globalization. Cultural Anthropology, 20(4), 506–533.CrossRefGoogle Scholar
  27. Lulla, S., Balki, R., Rakesh, J., & Damini R. K. (Producers), Shinde, G. (Director). (2012). English Vinglish [Motion Picture]. India: Hope Productions.Google Scholar
  28. Mukherjee, S. (Producer), Bose, S. (Director). (1954). Jagriti [Motion Picture]. India: Filmistan.Google Scholar
  29. Munn, N. D. (1992). The Fame of Gawa: A Symbolic Study of Value Transformation in a Massim (Papua New Guinea) Society. Cambridge, UK: Cambridge University Press.Google Scholar
  30. Pande, I. (2012). Coming of Age: Law, Sex and Childhood in Late Colonial India. Gender and History, 24(1), 205–230.CrossRefGoogle Scholar
  31. Radhakrishnan, S. (2009). Professional Women, Good Families: Respectable Femininity and the Cultural Politics of a “New” India. Qualitative Sociology, 32(2), 195–212.CrossRefGoogle Scholar
  32. Sarkar, T. (2000). Hindu Wife, Hindu Nation: Religion, Community, Cultural Nationalism. New Delhi: Permanent Black.Google Scholar
  33. Sinha, M. (1995). Colonial Masculinity: The ‘Manly Englishman’ and the ‘Effeminate Bengali’ in the Late Nineteenth Century. Manchester: Manchester University Press.Google Scholar
  34. Soja, E. (1989). Postmodern Geographies: The Reassertion of Space in Critical Social Theory. London: Verso.Google Scholar
  35. Srivastava, S. (2004). Voice, Gender and Space in the Time of Five-Year Plans: The Idea of Lata Mangeshkar. The Economic and Political Weekly, 39(20), 2019–2028.Google Scholar
  36. Srivastava, S. (2005). Constructing Post-colonial India National Character and the Doon School. London: Routledge.CrossRefGoogle Scholar
  37. Srivastava, S. (2009). Urban Spaces, Disney-Divinity, and Moral Middle Classes in Delhi. Economic and Political Weekly, 44(26/27), 338–345.Google Scholar
  38. Srivastava, S. (2015). Modi-Masculinity: Media, Manhood, and “Traditions” in a Time of Consumerism. Television & New Media, 16(4), 331–338.CrossRefGoogle Scholar
  39. Subramanian, A. (2015). Making Merit: The Indian Institutes of Technology and the Social Life of Caste. Comparative Studies in Society and History, 57(2), 291–322.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Lakshita Malik
    • 1
  1. 1.University of IllinoisChicagoUSA

Personalised recommendations