Persuading the Driver: A Framework for Persuasive Interface Design in the Automotive Domain

  • Irina ParaschivoiuEmail author
  • Alexander MeschtscherjakovEmail author
  • Magdalena Gärtner
  • Jakub Sypniewski
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11433)


Designing for persuasive interfaces in cars is a challenging task, particularly considering that new systems should not distract drivers. In order to support designers in their decisions, we present a novel framework for persuasive interface design with a focus on automotive UI. It is based on existing behaviour change models and extends them with categories to support interface design decisions. It serves three purposes: (1) it provides a tool to support designers in decision making when designing persuasive interfaces; (2) it can be used to create alternatives to existing systems; (3) it allows to structure literature reviews in order to identify blind spots and serve as an inspiration to ideate new approaches. we provide an analysis of three examples based on it to illustrate its applicability.


Automotive Persuasion Framework Interface design 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Center for Human-Computer InteractionUniversity of SalzburgSalzburgAustria

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