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Search Convenience and Access Convenience: The Difference Between Website Shopping and Mobile Shopping

  • Ibrahim AlmarashdehEmail author
  • Kamal Eldin Eldaw
  • Mutasem AlSmadi
  • Usama Badawi
  • Firas Haddad
  • Osama Ahmed Abdelkader
  • Ghaith Jaradat
  • Ayman Alkhaldi
  • Yousef Qawqzeh
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 942)

Abstract

Now a day we use online platforms for everything in our daily life. Using shopping online via mobile application and shopping via online website become a typical procedure in our daily life. People like to do shopping online, but we still did not know the different between shopping via mobile apps and website adoption in term of access convenience and search convenience. This study aimed to investigate the different between shopping via mobile apps and website adoption in term of access convenience and search convenience. This study used a sample of 143 participant to measure the adoption of shopping online via both website and mobile shopping. The collected data analyzed using SPSS. The results show that mobile apps is more adopted in term of accessibility but website shopping is more adopted in term searchability. This study did not find significant difference it term of total adoption of both website and mobile shopping. The future researchers could focus in measuring the difference in term of usability and security which we assume could bring a valid result.

Keywords

Access convenience Search convenience Behavioural intention Online shopping 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Ibrahim Almarashdeh
    • 1
    Email author
  • Kamal Eldin Eldaw
    • 1
  • Mutasem AlSmadi
    • 1
  • Usama Badawi
    • 1
  • Firas Haddad
    • 1
  • Osama Ahmed Abdelkader
    • 1
  • Ghaith Jaradat
    • 2
  • Ayman Alkhaldi
    • 3
  • Yousef Qawqzeh
    • 4
  1. 1.College of Applied Studies and Community ServiceImam Abdurrahman Bin Faisal UniversityAl-DammamSaudi Arabia
  2. 2.Department of Computer Science, Faculty of Computer Science and Information TechnologyJerash UniversityJerashJordan
  3. 3.Management Information Systems DepartmentHail UniversityHailSaudi Arabia
  4. 4.College of Science – ZulfiMajmaah UniversityAl ZulfiKingdom of Saudi Arabia

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