Toward a Rule-Breaking Managerial Framework

  • Ann-Kathrin Veenendaal
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


The findings from the eight sports cases are extrapolated from the domain of sports to the managerial context, specifically to the overlapping domains of creativity and innovation. Each of the 21 cross-case insights from Chap.  2 is linked to corresponding scholarly discussions by comparing the present empirical findings to existing research. Additionally, normative recommendations for strategic actions, derived from the case-based insights, describe how firms can help individual employees in the process of rule-breaking behavior. The key insights are visualized in the Framework of Rule-Breaking Market Behavior that contains a precis of the findings.


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© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Ann-Kathrin Veenendaal
    • 1
  1. 1.Steinbeis University BerlinBerlinGermany

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