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A Business Framework for Evaluating Trust in IoT Technology

  • Fen ZhaoEmail author
  • Britt Danneman
Chapter
Part of the Women in Engineering and Science book series (WES)

Abstract

Trust in the entity that provides a technology plays an important role in the development of user trust in that technology. By focusing on the suitability of a given technology to the values of its users, the fields of human–computer interaction (HCI) and value sensitive design (VSD) presently touch on, but do not fully explore, this role. VSD evaluates design choices for a technology; in this chapter, we evaluate design choices for a business (such as business model), in particular Internet of Things (IoT) businesses, in an effort to reach a more nuanced understanding. We discuss frameworks for understanding trust in a provider-centered context based on the three pillars of ability, integrity, and benevolence, and then suggest a methodology for quantifying the business value of consumer trust in a company based on fluctuations in stock price after a trust violation. Finally, we examine how this trust relationship may impact adoption of IoT technologies specifically and apply the ability, integrity, and benevolence framework to case studies of three IoT companies.

Keywords

Internet of Things (IoT) Consumer trust in companies Business value of trust Adoption of IoT technology 

Notes

Acknowledgments

This research was supported by Alpha Edison. We are thankful to Nathalie Lagerfeld for contributing significantly to the writing of this chapter and Kim Ledgerwood for improving the form of the manuscript. We thank Sam Bogen for his assistance on the trust violation analysis. We also have to express our appreciation to Nate Redmond for sharing his pearls of wisdom with us during the course of this research.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Alpha EdisonLos AngelesUSA

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