Case Study: Elaborating a Negotiated Agreement on Protected Area Concessions: Missed Opportunities for Exercising Corporate Sustainability and Responsibility in New Zealand
CSR 2.0 enlarged the area of corporate responsibility to that of policy-making. Businesses are challenged to help codesign governance and policy frameworks that are more effective at environmental protection. Such frameworks can help create the level-playing field among competitors—which businesses often invoke as necessary for them to engage in more ambitious environmental improvement targets. This case-study argues that the tourism sector in New Zealand missed an important opportunity to map and incorporate environmental performance measures and criteria into a key policy document of relevance for sustainable tourism: the 2008–2018 negotiated agreements for the allocation of tourism concession in limited-supply contexts, in Protected Areas. By applying the PARO framework (Policy Activities—Recruitment methods—Objectives), it is shown that special and generous stakeholder engagement opportunities were offered to the tourism industry representative organisation to co-design this policy instrument.
KeywordsProtected Areas Concessions Environmental sustainability Stakeholder engagement New Zealand
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