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Business Models: How Firms Make Money

  • David W. StewartEmail author
Chapter
Part of the Palgrave Studies in Marketing, Organizations and Society book series (PSMOS)

Abstract

A business model is the story about how a business works and how all of its activities come together to produce a profit, that is, the business model is the way a firm makes money. Marketing is fundamental to a successful business model because the served market ultimately defines a business. This chapter describes the elements of business models, provides examples of business models, and explores the role of marketing in the identification and implementation of successful business models.

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.College of Business AdministrationLoyola Marymount UniversityLos AngelesUSA

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