3D-Printing in the Fashion Industry: A Fad or the Future?
Although 3D printing has made headlines and is an up-and-coming technology, it remains currently under-researched. The red kinematics dress designed by van Herpen has received media attention and is featured as future couture in the Museum of Modern Art in New York, which enhances its exclusivity and luxury vibe. Although 3D printing is not a new phenomenon per se, it thus far has received little attention from a consumer behaviour angle. This chapter provides a critical insight into how Chinese luxury consumers, as the leading purchasing power of this segment, perceive 3D-printed garments and their potential to enter the Chinese market.
KeywordsKinematics dress 3D-printing Additive manufacturing Consumer behaviour Luxury Chinese consumers
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