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Cooperation in the Automotive Industry Prior to the 2009 Fiat–Chrysler Agreement

  • Andrea CaputoEmail author
Chapter

Abstract

To contextualize the Fiat–Chrysler case study, it is important to analyze the automotive industry through the lenses of cooperation between companies. The chapter develops starting from the description of the automotive sector and continues through the analysis of structural problems that make it fragile in times of economic crisis, identifying the need for forms of cooperation between companies as a strategic lever for survival on the market. Therefore, from a theoretical point of view, cooperation is analyzed as a strategic path of the company in adapting to the external environment, then describing the recent cases of cooperation in the automotive sector.

Keywords

Automotive sector Fiat Chrysler Competition Cooperation Strategy 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.University of LincolnLincolnUK

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