Cooperation in the Automotive Industry Prior to the 2009 Fiat–Chrysler Agreement
To contextualize the Fiat–Chrysler case study, it is important to analyze the automotive industry through the lenses of cooperation between companies. The chapter develops starting from the description of the automotive sector and continues through the analysis of structural problems that make it fragile in times of economic crisis, identifying the need for forms of cooperation between companies as a strategic lever for survival on the market. Therefore, from a theoretical point of view, cooperation is analyzed as a strategic path of the company in adapting to the external environment, then describing the recent cases of cooperation in the automotive sector.
KeywordsAutomotive sector Fiat Chrysler Competition Cooperation Strategy
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