Online Feminist Activism as Performative Consciousness-Raising: A #MeToo Case Study

  • Jessamy GleesonEmail author
  • Breanan Turner


This chapter reasons that feminist activism and discussion in online spaces are a valid and worthwhile form of contemporary consciousness-raising and a specific, and valuable, way of performing feminist identity and activism. Firstly, the chapter examines the importance of feminist activism in social media spaces by using #MeToo as a case study. Secondly, it conceptualizes participation in online feminist campaigns such as #MeToo as a specific type of performance, namely, one of identity, gender, and storytelling. The chapter argues that this type of performance enables people to express and evaluate their feelings around shared and lived experiences such as those expressed within the #MeToo hashtag.


#MeToo Feminist activism Online activism Consciousness-raising Performativity 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.RMIT UniversityMelbourneAustralia

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