Introduction: Uber-Sport as Culture Industry

  • David L. AndrewsEmail author


This chapter provides an on overview of the focus of the book’s primary focus: examining the relationship between sport and politics in the contemporary U.S. It introduces uber-sport as the project’s primary object of study, and situates it as the sporting expression of a late capitalist society driven and defined by the processes of corporatization, commercialization, spectacularization, and celebritization. The discussion turns to the critical theory of the Frankfurt School as a way of explaining how uber-sport is reified; ascribed sense of independent materiality, which obscures the broader social, cultural, political, and economic forces shaping the structure and experience of uber-sport. Adorno’s, Horkheimer’s, and Marcuse’s respective theories of consumer capitalism are used in identifying uber-sport as a culture industry reinforcing the practices and values of late capitalist society.


Sport Politics Uber-sport Late capitalism Critical theory Adorno Horkheimer Reification Culture industries Marcuse One-dimensional sport 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Physical Cultural Studies Research Group, Department of KinesiologyUniversity of MarylandCollege ParkUSA

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