Tohoku Food Communication as a Case Study of the New Economy in Post-disaster-affected Tohoku, Japan

  • Fumihiko Saito


It has been increasingly recognised that in order to resolve the current crises, we need a paradigm shift. This chapter uses a case study in Tohoku, Japan, which was hit by the Eastern Japan Great Earthquake on 11 March 2011. There are interesting examples of new economic activities that were uncommon prior to 2011. In some of these new activities, novel networks between producers and consumers have now been formed. This chapter pays particular attention to a new monthly delivery package of magazine and food, Tohoku Food Communication (TFC), whose first issue was released in July 2013. This chapter argues that the disasters solicited these pioneering examples, which now demonstrate good hope for a new type of economy. However, in order for such new attempts to be really successful, the government and the society as a whole need to support these activities.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Fumihiko Saito
    • 1
  1. 1.Ryukoku UniversityKyotoJapan

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