A lady walks into a store. It is different from any store she had ever seen. One could say it wasn’t exactly a store at all. Instead of stacked shelves and busy shopkeepers, the space is laid out like the living room of an expensive residence.
The store didn’t look like it was designed to sell, in the traditional sense of the word. Instead, it was designed to generate an emotional response; to entertain, to create an experience. Shopkeepers from earlier generations would have been perplexed by what an auditorium, a restaurant, an exhibition, and a roof garden were doing inside a store.