Advertisement

Retail Properties in Context

  • Dror Poleg
Chapter

Abstract

A lady walks into a store. It is different from any store she had ever seen. One could say it wasn’t exactly a store at all. Instead of stacked shelves and busy shopkeepers, the space is laid out like the living room of an expensive residence.

The store didn’t look like it was designed to sell, in the traditional sense of the word. Instead, it was designed to generate an emotional response; to entertain, to create an experience. Shopkeepers from earlier generations would have been perplexed by what an auditorium, a restaurant, an exhibition, and a roof garden were doing inside a store.

Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Dror Poleg
    • 1
  1. 1.Rethinking Real EstateBrooklynUSA

Personalised recommendations