Advertisement

Social Media as a Display of Students’ Communication Culture: Case of Educational, Professional and Labor Verbal Markers Analysis

  • Natalia E. Shilkina
  • Anna V. MaltsevaEmail author
  • Olesya V. Makhnytkina
  • Marina V. Titova
  • Elina V. Gubernatorova
  • Igor A. Katsko
  • Farida I. Mirzabalaeva
  • Svetlana V. Shusharina
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 947)

Abstract

Social media are the source reflecting the linguistic situation and modern trends that have emerged in the language of a virtual society with incredible precision. Texts of students’ messages allow us to analyze vocabulary in the linguistic and cultural aspect, model a linguistic and cultural field and create a linguacultural commentary on those lexical units that represent the dominating story of youth culture at the current stage of language and society development.

The article presents the results of the research of student youth verbal markers in relation to professional and labor intentions, the methodology of their linguacultural study, comparative analysis and classification of lexical units. Tag names have been revealed based on expert analysis of the messages of the “VKontakte” social media in accordance to the frequency of the selected tags occurrence record. Words-markers are being highlighted in the context of students’ professional and labor intentions as well as bigrams/triplets with words-markers. The article reveals the peculiarities of linguistic and social situation in the linguacultural and social aspects. It stresses the lexemes that form the core of the linguacultural field as well as the features of the linguistic and social situation in the linguacultural and social aspects. In the paper the role of researching the features of virtual communication in the aspect of language and culture interaction on the example of labor and professional intentions has also been stated.

Keywords

Social media Verbal markers Linguacultural commentary Language and culture Tags Bigrams Students Secondary analysis RuNet 

Notes

Acknowledgements

The reported study was funded by RFBR according to the research project № 18-011-00477A.

References

  1. 1.
    Efremova, E.S.: On the impact of the Internet on the development of French youth argo. Lang. Cult. 1(29), 5–15 (2015).  https://doi.org/10.17223/199961995/29/1. (in Russian)CrossRefGoogle Scholar
  2. 2.
    Mironova, N.I.: Internet communication as a section of the course “Russian language and culture of speech.” In: Problems of Modernization of Current Higher Education: Linguistic Aspects of the III International Scientific and Methodical Conference, pp. 55–59. Ippolitov Press, Moscow (2017). (in Russian)Google Scholar
  3. 3.
    Ucanova, O.G.: Dialogue program “speech communications”: the linguistic demand for modern society. Mod. Probl. Sci. Educ. 3, 230–234 (2012). (in Russian)Google Scholar
  4. 4.
    Mironova, N.I.: Speech aggression and “language of hostility” as sections of the modern course “Russian language and culture of speech” in the university. In: Language Personality and Effective Communication in the Modern Multicultural World. Collection of Articles on the Results of the III International Scientific and Practical Conference, pp. 10–16. BGU Press, Minsk (2018). (in Russian)Google Scholar
  5. 5.
    Kurbatov, V.I.: Virtual communication, virtual network thinking and virtual language. Humanitarian S. Russ. 4, 56–68 (2013). (In Russian)Google Scholar
  6. 6.
    Gavra, D.P.: Fundamentals of the Theory of Communications. Piter, St. Petersburg (2011). (in Russian)Google Scholar
  7. 7.
    Pocheptsov, G.G.: Media: Theory of Mass Media. Nauka, Moscow (2008). (in Russian)Google Scholar
  8. 8.
    Kashkin, V.B.: Introduction to Communication Theory. AST, Moscow (2013). (in Russian)Google Scholar
  9. 9.
    Nakhimova, E.A., Chudinov, A.P.: Foundations of the Theory of Communication. AST, Moscow (2013). (in Russian)Google Scholar
  10. 10.
    Lowery, S.A., DeFleur, M.L.: Milestones in Mass Communication Research. Longman, New York (1988).  https://doi.org/10.1080/08821127.1988.10731159CrossRefGoogle Scholar
  11. 11.
    Guo, Ts.: Theory of Communication. China Academy of Social Science Publishing House, Beijing (1999). (in Chinese)Google Scholar
  12. 12.
    Kastels, M.: Information Age: Economics, Society and Culture. Higher School of Economics, Moscow (2000)Google Scholar
  13. 13.
    McLuhan, M.: Understanding the Media: External Expansions of Man. Canon Press, Moscow (2003)Google Scholar
  14. 14.
    Bykov, I.A., Filatova, O.G.: Technologies web 2.0 and public relations: a paradigm shift or additional opportunities? Bull. St. Petersburg Univ. 2, 226–236 (2011). (in Russian)Google Scholar
  15. 15.
    Gubanov, D.A., Novikov, D.A., Chkhartishvili, A.G.: Social Networks: Models of Information Influence, Management and Confrontation. Fizmatlit, Moscow (2010). (in Russian)Google Scholar
  16. 16.
    Korytnikova, N.V.: Online Big Data as a source of analytical information in online research. Sociol. Res. 8, 14–24 (2015). (in Russian)Google Scholar
  17. 17.
    Gandomi, A., Haider, M.: Beyond the hype: big data concepts, methods, and analytics. Int. J. Inf. Manag. 35, 137–144 (2015).  https://doi.org/10.1016/j.ijinfomgt.2014.10.007CrossRefGoogle Scholar
  18. 18.
    Humboldt, B.: Language and Culture. Progress, Moscow (1985). (in Russian)Google Scholar
  19. 19.
    Weisgerber, J.: Muttersprache und Geistesbildung. Editorial, Moscow (2004). (in Russian)Google Scholar
  20. 20.
    Lutovinova, O.V.: Lingvocultural Characteristics of Virtual Discourse. Peremena, Volgograd (2009). (in Russian)Google Scholar
  21. 21.
    Beensaid LLC. https://www.beensaid.in/. Accessed 19 Feb 2018
  22. 22.
    Frolov, A.: Roskomnadzor banned free processing of data from “VKontakte”: what is the threat to the business (in Russian). https://vc.ru/25542-rkn-vk-rules. Accessed 19 Feb 2018
  23. 23.
    Klimin, A.I.: Features of the target audience coverage while placing advertising on the internet. Sci. Tech. Pap. SPbSPU 2(2), 220–224 (2012). (in Russian)Google Scholar
  24. 24.
    Maltseva, A., Makhnytkina, O., Shilkina, N., Mirzabalaeva, F., Ilinykh, S.: Data base of verbal markers about professional and labor intentions of students’ youth (LabExp). Official J. “Comput. Programs. Data Bases. Integr. circ.” (of the Agency for Pat. Trademarks (ROSPATENT) 3 (in Russian). http://www1.fips.ru/fips_servl/fips_servlet?DB=DB&DocNumber=2018620499&TypeFile=html. Accessed 16 June 2018
  25. 25.
    Karaulov, J.N.: General and Russian Ideography. Science, Moscow (1976). (in Russian)Google Scholar
  26. 26.
    Kosharnaya, S.F.: Myth and Language: An Experience of Linguacultural Reconstruction of Russian Mythological Picture of the World. BelGU, Belgorod (2002). (in Russian)Google Scholar
  27. 27.
    Solganik, G.Y.: About a text modality as a semantic basis of the text. In: Structure and Semantics of the Art Text. Papers of the VII-th International Conference, pp. 364–372. SportAcademPress, Moscow (1999). (in Russian)Google Scholar
  28. 28.
    BAS - Dictionary of the Modern Russian Literary Language, vol. 17. Publishing House of the USSR Academy of Sciences, Moscow (1950–1967). (in Russian)Google Scholar
  29. 29.
    Whorf, B.L.: Language, Thought and Reality: Selected Writings of Benjamin Lee Whorf. The Technology Press of Massachusetts Institute of Technology, New York (1956)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Saint-Petersburg UniversitySaint-PetersburgRussia
  2. 2.Saint-Petersburg University, ITMO UniversitySaint-PetersburgRussia
  3. 3.Altay State UniversityBarnaulRussia
  4. 4.Kuban State Agrarian UniversityKrasnodarRussia
  5. 5.Plekhanov Russian University of EconomicsMoscowRussia
  6. 6.ITMO UniversitySaint-PetersburgRussia

Personalised recommendations