B2B Digital Business Models

  • Bernd W. WirtzEmail author
Part of the Progress in IS book series (PROIS)


Business models not only are highly relevant in the B2C area, but also in the B2B sector (Timmers in Electron Mark 8(2):3–8, 1998, Timmers in Electronic commerce—strategies and models for business-to-business trading. Chichester, 1999). The main difference lies in the underlying relationship. While B2C business models are based on a range of services to private end users (private clients), B2B business models focus exclusively on transactions between companies (Kian et al. in Mark Intell Plann 28(3):310–329, 2010). Similar to the procedure of deducting the previous 4C-Net B2C Business Model typology that distinguished between the individual value chains and business offers, this section outlines four B2B-based business models that are derived by carefully distinguishing four core business orientations: sourcing, sales, supportive collaboration and service broker.

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© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Chair of Information and Communication ManagementGerman University of Administrative SciencesSpeyerGermany

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