Hybrid Digital Business Models

  • Bernd W. WirtzEmail author
Part of the Progress in IS book series (PROIS)


After having introduced, the different B2C business model approaches of the 4C-Net Business Model in Chaps.  4 7, this chapter presents the strategic approach of expanding these unifunctional business model approaches to an approach that uses aspects of these different models of. Section 8.1 deals with the development of hybrid digital business models and Sect. 8.2 describes the hybridization of the Google business model.

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© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Chair of Information and Communication ManagementGerman University of Administrative SciencesSpeyerGermany

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