B2C Digital Business Models: Connection

  • Bernd W. WirtzEmail author
Part of the Progress in IS book series (PROIS)


The connection business model addresses the access to the Internet or other networks and the provision of network platforms. While Sect. 7.1 presents general information about the connection business model, Sect. 7.2 deals with the different types of the connection business model. Following this, Sect. 7.3 describes the underlying value chain based on different core assets and competencies. Finally, Sect. 7.4 gives an example of a connection business model, presenting a case study of the professional network LinkedIn.

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Chair of Information and Communication ManagementGerman University of Administrative SciencesSpeyerGermany

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