Google/Alphabet Case Study

  • Bernd W. WirtzEmail author
Part of the Progress in IS book series (PROIS)


After having established a fundamental understanding of e-business, this chapter deals with applying e-business management within e-business markets, discussing the case of Google as an outstanding e-business company.

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Chair of Information and Communication ManagementGerman University of Administrative SciencesSpeyerGermany

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