Opening the “Black Box” of the Marketing/Entrepreneurship Interface Through an Under-investigated Community

  • Ramzi BelkacemiEmail author
  • William Menvielle
  • Hédia El Ourabi
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


This paper examines ethnic entrepreneurship through a study of Maghrebian entrepreneurs in Canada. The entrepreneurship and marketing literature that focuses on the role of ethnic entrepreneurs in creating sustainable communities is discussed. The methodology is a qualitative study that seeks to examine how does marketing translate into ethnic enterprises in Montreal. The findings have important implications for ethnic entrepreneurship and sustainable economic development.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Ramzi Belkacemi
    • 1
    Email author
  • William Menvielle
    • 1
  • Hédia El Ourabi
    • 1
  1. 1.University of Quebec in Trois-RivièresTrois-RivièresCanada

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