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Museums in the Era of Digital Revolution. Persuasive Communication and Multimodal Approaches for Overcoming the Digital Divide

  • Francesco GabelloneEmail author
  • Maria Chiffi
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 919)

Abstract

The museum, intended as a mere container aimed only at the conservation of objects, has long since given space to activities of cultural production and promotion that have finally allowed the entry of new forms of communication. Based on dynamic storytelling and multimodal information, they propose to implement an effective dialogue with the anthropological, economic, social and cultural context, activating a set of various activities aimed at conveying complex and constantly evolving messages. From the simple linear and didactic communication mode, we move toward informative, persuasive and educational communication. But the most interesting aspect of this evolution is that it has strongly modified the exhibition logics and the ways in which cultural contents are used by the public. Based on these premises, we present in this article the results of some methodological approaches experimented in different museum installations. They consider different criteria, from passive to active visit, from serious games to immersive enjoyment.

Keywords

Museum communication Virtual 3D Multimodal Persuasive 

Notes

Acknowledgements

Thanks to Niki Masini for having strongly supported the communication project of the castle of Calvello and to Davide Tanasi for the archaeological consultancy in the docudrama on Pompei. The 3D modeling of the docudrama was made with the contribution of Massimiliano Passarelli and Claudio Germinario. Special thanks to Federica Gabellone, for English translation.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.National Research Council (CNR)Istituto per i Beni Archeologici e Monumentali (IBAM)LecceItaly
  2. 2.Techné s.a.s. Museum CommunicationNardò, LecceItaly

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