Fuzzy Modeling of Customized Solutions for Corporate Performance Assessment
The social environment in which corporations operate is affected by their actions but equally corporations experience the pressures of society. The idea that the economic environment is currently in a transition phase from the knowledge-based economy and society to the innovation economy and society is strongly emphasized by the policy makers and experts’ publications and reports underlining the pressure the companies are under in order to adjust to the environmental and economic changes and to become more competitive. The paper aims to develop and test, in a textile company from Iasi, a performance assessment model based on fuzzy modelling techniques. In order to assess corporate performance Balanced Scorecard approach was considered based on fuzzy technique. The corporate performance using lagging and leading indicators suggests that business performance should be evaluated not only by using financial indicators but also by simultaneously considering non-financial indicators. This way, it is possible to evaluate the business performance from a strategic perspective, taking into account not only past results but also leading indicators. The fuzzy it is suitable for industrial firms to monitor the performance indicators that can contribute to a sustainable competitive position.
KeywordsCorporate performance assessment Fuzzy modeling Expert system design Decision making
This research was undertaken within the framework of the National Research Program PN II, financed by MEN – UEFISCDI, project PN-II-PT-PCCA-2013-4-1811.
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