Compensating Impact of Globalisation Through Fairtrade Practices

  • Mohd Imran Khan
  • Shahbaz KhanEmail author
  • Abid Haleem
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Fairtrade movement was launched with a goal to achieve greater social control over the commodities employing transnational supply chain in a free economy. This chapter aims at presenting an overview of the Fairtrade practices in the globalised economy and further to justify adoption of these practices through a comparative evaluation of Fairtrade and free trade. Moreover, factors which are critical in the adoption of these practices need to be identified to present an inclusive view. Appropriately, fuzzy-TOPSIS methodology is used to prioritise the Critical Success Factors (CSFs) as per their respective weights. The findings of this research identified the factor with the highest importance as consumer confidence that could be gained through promotion and educating stakeholders. Developing consensus on criteria for deciding fairness of trade needs to be extended to make Fairtrade persuasive in the globalised society. Embracing Fairtrade practices by a corporation with a transnational supply chain may ultimately help in raising the living standards of marginalised producer sections.


Fairtrade Free trade Globalisation Critical Success Factors Fuzzy TOPSIS 


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© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Department of Mechanical Engineering, Faculty of Engineering and TechnologyJamia Millia IslamiaNew DelhiIndia

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