Gamifying Innovation and Innovating Through Gamification

  • Agnessa ShpakovaEmail author
  • Viktor Dörfler
  • Jill MacBryde
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Gamification is a new and rapidly growing trend impacting a wide range of areas, such as education, marketing, personal development and others. It can be an innovative output when applied to these fields. We can also see early examples of gamification being used to spark innovation activities in an organisation—i.e. be part of the process of innovating. The impact of gamification on the area of innovation is multidimensional, and this chapter explores the variety of ways for synergy of gamification and innovation: as an aspect of innovation, as an outcome or as a facilitation of ideas, creation and selection. This synergy might help the companies bridge different sectors with the help of gamification embodied in the product or service, as well as lead to further value-added outcomes, such as improved knowledge sharing and improved cross-sector collaboration.


Innovation Innovating process Gamification 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Agnessa Shpakova
    • 1
    Email author
  • Viktor Dörfler
    • 2
  • Jill MacBryde
    • 2
  1. 1.Heriot-Watt UniversityEdinburghUK
  2. 2.University of StrathclydeGlasgowUK

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