Business Model Representations and Ecosystem Analysis: An Overview

  • Alejandro Arreola González
  • Matthias Pfaff
  • Helmut Krcmar
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 341)


Some approaches to represent business models can support the analysis of value creation in platform ecosystems and its impact on the business models involved, by improving the understanding of roles, structure and, ideally, risks. This work contributes by providing an integrated overview of business model representations and examines if ecosystem risk analysis is supported, thus providing researchers and practitioners with a deeper insight into suitable tools for understanding digital platform ecosystems and the business models involved.


Business model Ecosystem strategy Digital platform 


  1. 1.
    Bharadwaj, A., El Sawy, O.A., Pavlou, P.A., Venkatraman, N.: Digital business strategy: toward a next generation of insights. MIS Q. 37, 471–482 (2013)CrossRefGoogle Scholar
  2. 2.
    de Reuver, M., Sørensen, C., Basole, R.C.: The digital platform: a research agenda. J. Inf. Technol. 33, 1–12 (2017)Google Scholar
  3. 3.
    Adner, R.: Ecosystem as structure: an actionable construct for strategy. J. Manag. 43, 39–58 (2017)Google Scholar
  4. 4.
    Kundisch, D., John, T., Honnacker, J., Meier, C.: Approaches for business model representation: an overview. In: Mattfeld, D.C., Robra-Bissantz, S. (eds.) Multikonferenz Wirtschaftsinformatik, pp. 1839–1850. TU Braunschweig, Braunschweig (2012)Google Scholar
  5. 5.
    Täuscher, K., Abdelkafi, N.: Visual tools for business model innovation: recommendations from a cognitive perspective. Creat. Innov. Manag. 26, 160–174 (2017)CrossRefGoogle Scholar
  6. 6.
    Krcmar, H., Böhm, M., Friesike, S., Schildhauer, T.: Innovation, Society and Business: Internet-Based Business Models and their Implications. Berlin (2012)Google Scholar
  7. 7.
    Zott, C., Amit, R., Massa, L.: The business model: recent developments and future research. J. Manag. 37, 1019–1042 (2011)Google Scholar
  8. 8.
    Osterwalder, A.: The Business Model Ontology a Proposition in a Design Science Approach (2004)Google Scholar
  9. 9.
    Gordijn, J., Akkermans, J.M.: Value-based requirements eengineering: exploring innovative e-commerce ideas. Requir. Eng. 8, 114–134 (2003)CrossRefGoogle Scholar
  10. 10.
    Chesbrough, H.: Business model innovation: opportunities and barriers. Long Range Plann. 43, 354–363 (2010)CrossRefGoogle Scholar
  11. 11.
    Eriksson, H., Penker, M.: Business Modeling with UML (2000)Google Scholar
  12. 12.
    Gordijn, J., Osterwalder, A., Pigneur, Y.: Comparing two business model ontologies for designing e-business models and value constellations. In: Proceedings of 18th Bled eConference eIntegration in Action, Bled, p. 17 (2005)Google Scholar
  13. 13.
    Burkhart, T., et al.: A comprehensive approach towards the structural description of business models. In: Proceedings of the International Conference on Management of Emergent Digital EcoSystems, pp. 88–102. ACM (2012)Google Scholar
  14. 14.
    Daaboul, J., Castagna, P., Da Cunha, C., Bernard, A.: Value network modelling and simulation for strategic analysis: a discrete event eimulation approach. Int. J. Prod. Res. 52, 5002–5020 (2014)CrossRefGoogle Scholar
  15. 15.
    Moore, J.F.: The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems. HarperCollins, New York (1996)Google Scholar
  16. 16.
    Bitran, G., Gurumurthi, S., Sam, S.L.: The Need for Third-Party Coordination in Supply Chain Governance (2007)Google Scholar
  17. 17.
    Rai, A., Tang, X.: Information technology-enabled business models: a conceptual framework and a coevolution perspective for future research. Inf. Syst. Res. 25, 1–14 (2014)CrossRefGoogle Scholar
  18. 18.
    Pagani, M.: Digital business strategy and value creation: framing the dynamic cycle of control points. MIS Q. 37, 617–632 (2013)CrossRefGoogle Scholar
  19. 19.
    Tiwana, A.: Platform Ecosystems: Aligning Architecture, Governance, and Strategy. Morgan Kaufmann, Waltham (2014)CrossRefGoogle Scholar
  20. 20.
    Kundisch, D., John, T.: Business model representation incorporating real options: an extension of e3-value. In: 2012 45th Hawaii International Conference on System Sciences, Hawaii, pp. 4456–4465. IEEE (2012)Google Scholar
  21. 21.
    Elhamdi, M.: Modélisation et Simulation de Chaînes de Valeurs en Entreprise – Une Approche Dynamique des Systèmes et Aide à la Décision: SimulValor (2005)Google Scholar
  22. 22.
    Gordijn, J., Akkermans, H.: e3-value: design and evaluation of e-business models. IEEE Intell. Syst. 16, 11–17 (2001). Scholar
  23. 23.
    Breuer, S.: Beschreibung von Geschäftsmodellen Internetbasierter Unternehmen - Konzeption, Umsetzung, Anwendung (2004)Google Scholar
  24. 24.
    Andersson, B., et al.: Towards a common ontology for business models. In: CEUR Workshop Proceedings 200 (2006). Scholar
  25. 25.
    Samavi, R., Yu, E., Topaloglou, T.: Strategic reasoning about business models: a conceptual modeling approach. Inf. Syst. E-Bus. Manag. 7, 171–198 (2008)CrossRefGoogle Scholar
  26. 26.
    Grasl, O.: Business Model Analysis - Method and Case Studies (2009)Google Scholar
  27. 27.
    Peinel, G., Jarke, M., Rose, T.: Business models for egovernment services. Electron. Gov. An Int. J. 7, 380–401 (2010)CrossRefGoogle Scholar
  28. 28.
    Kijl, B., Nieuwenhuis, B.: Deploying a telerehabilitation service innovation: an early stage business model engineering approach. In: 43rd Hawaii International Conference on System Sciences (2010)Google Scholar
  29. 29.
    Lerch, C., Selinka, G.: Dynamics of business models: long-ranging impact assessment of business models in the capital goods industry. In: The 28th International Conference of the System Dynamics Society, Seoul, p. 13 (2010)Google Scholar
  30. 30.
    Osterwalder, A., Pigneur, Y.: Business Model Generation. Wiley, New York (2010)Google Scholar
  31. 31.
    Sonnenberg, C., Huemer, C., Hofreiter, B., Mayrhofer, D., Braccini, A.: The REA-DSL: a domain specific modeling language for business models. In: Mouratidis, H., Rolland, C. (eds.) CAiSE 2011. LNCS, vol. 6741, pp. 252–266. Springer, Heidelberg (2011). Scholar
  32. 32.
    Weiner, N., Weisbecker, A.: A business model framework for the design and evaluation of business models in the internet of services. In: Annual SRII Global Conference, San Jose, pp. 21–33 (2011)Google Scholar
  33. 33.
    Zutshi, A., Grilo, A., Jardim-Goncalves, R.: DYNAMOD: a modelling framework for digital businesses based on agent based modeling. In: 2013 IEEE International Conference on Industrial Engineering and Engineering Management, pp. 1372–1376 (2013)Google Scholar
  34. 34.
    Gassmann, O., Frankenberger, K., Csik, M.: The St. Gallen business model navigator. Int. J. Prod. Dev. 18, 249–273 (2013)CrossRefGoogle Scholar
  35. 35.
    Groesser, S.N., Jovy, N.: Business model analysis using computational modeling: a strategy tool for exploration and decision-making. J. Manag. Control 27, 61–88 (2016)CrossRefGoogle Scholar
  36. 36.
    Cosenz, F.: Supporting start-up business model design through system dynamics modelling. Manag. Decis. 55, 57–80 (2017)CrossRefGoogle Scholar
  37. 37.
    Hotie, F., Gordijn, J.: Value-based process model design. Bus. Inf. Syst. Eng. 59, 18 (2017)Google Scholar
  38. 38.
    Österle, H., Blessing, D.: Business engineering modell. In: Österle, H., Winter, R. (ed.) Business Engineering, pp. 65–85. Springer, Heidelberg (2003). Scholar
  39. 39.
    Weigand, H., Johannesson, P., Andersson, B., Bergholtz, M., Edirisuriya, A., Ilayperuma, T.: Strategic analysis using value modeling-the c3-value approach. In: 2007 40th Annual Hawaii International Conference on System Sciences, p. 175c (2007)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Alejandro Arreola González
    • 1
  • Matthias Pfaff
    • 1
  • Helmut Krcmar
    • 2
  1. 1.fortiss GmbHMunichGermany
  2. 2.Technical University of MunichGarchingGermany

Personalised recommendations