Digital Transformation of the Economy: Challenges, Trends and New Opportunities pp 570-580 | Cite as
On Collaborations Between Software Producer and Customer: A Kind of Two-Player Strategic Game
Conference paper
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Abstract
The digitalization of economic activity poses new challenges to both enterprises’ managers and software developers. Software ceases to be a mass product, acquiring the characteristics required and defined by the consumer. The understanding of customers’ needs helps the reducing uncertainty and allows the producer’s development strategy selection. In this work, a model of interaction between software developers and its consumers is created. Since the primary goal of this work is an analysis of possible effects of the choice of developer-customer interaction strategies, the model is considered as a specific strategic game, and its interpretation is carried out using the game theory and decision under uncertainty tools.
Keywords
Cloud service Decision making Game theory IT solution Strategic game Software UncertaintyReferences
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