Integration of Assortment and Merchandising
Category managers easily overlook the importance of the different methods and styles of merchandising as a result of their daily, other duties and the emphasis on product selection and supplier negotiation. There are many benefits of taking assortment and merchandising decisions in harmony, for example, for practical reasons such as salience and physical fit. In addition, the type of merchandising may change the perception of and satisfaction with the assortment. Re-organising merchandising could lead to new product ideas. This and other concepts in the book apply to both online and brick-and-mortar stores. Berkhout proposes a decision framework that integrates merchandising and assortment and that forms the structure of the book.