Impact of Superior Destination Experience on Recommendation

  • Gurel CetinEmail author
  • Ismail Kizilirmak
  • Mehtap Balik
  • Sema Kucukali
Part of the Tourism, Hospitality & Event Management book series (THEM)


Offering a desirable tourist experience is important for any destinations’ success. Although tourist experiences have been analyzed in different settings, there is still scant research on which experiential characteristics make a superior destination. The literature is also scant on which experiential items have a greater influence on recommendation behaviors. Based on experiential destination attributes identified from the literature, the paper constructed a questionnaire of 22 destination experiential items. 500 respondents were requested to rate these attributes based on their best destination experiences and their intention to recommend this destination. Descriptive statistics revealed being a well-known destination, availability of detailed destination information, natural attractions, climate and value for money were the highest rated items. While climate, quality tourist services and service staff, hospitality of hosts, entertainment and authenticity have significant impacts on recommendation. The study offers suggestions for DMOs and tourism stakeholders on how to create a facilitating environment at the destination for positive tourist experiences and enhance WOM.



This study was initially supported by Istanbul University Research Council (53528) and presented at ATMC Conference, 2017.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Gurel Cetin
    • 1
    Email author
  • Ismail Kizilirmak
    • 1
  • Mehtap Balik
    • 1
  • Sema Kucukali
    • 1
  1. 1.Faculty of EconomicsIstanbul UniversityIstanbulTurkey

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