Advertisement

Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic Islands

  • Francisco Rejón-GuardiaEmail author
  • María Antonia García-Sastre
  • Margarita Alemany-Hormaeche
Chapter
Part of the Tourism, Hospitality & Event Management book series (THEM)

Abstract

The present study examines events tourists participating in a regatta with a view to exploring their role and potential to counteract destination seasonality. A sample of participants was segmented by their socio-demographic profile, previous experience, satisfaction and expenditure. The analysis of the results showed distinct socio-demographic characteristics and motivations for choosing the tourist destination, as well as different patterns of tourist behaviour, levels of satisfaction and spending. The main conclusions of the study indicate that socio-demographic and behavioural variables reveal three major segments: moderately experienced, less experienced, and more experienced. It was concluded that small- and medium-sized sports events, such as the regatta in question, could contribute to the reduction of the effects of seasonality, and to the improvement of the economic and social revitalisation for host cities, significantly in events held during the months of lower tourism activity. The analysis of the participants in the 47th annual S.A.R. Princess Sofia race, and the analysis of motivations and levels of satisfaction should contribute towards improving the efficiency and effectiveness of the organisation of future events. This type of event, with international participation and global media coverage, could help to reposition the Balearic destination and offer alternative products to the hegemonic sun and beach. The results of this study have shown that sailing sports tourism is heterogenous, and they could be used to develop business strategies aimed at improving the marketing of the segments identified. As a sports activity, sailing races can be used as a pull factor in tourism.

References

  1. Agarwal, S. (1994). The resort cycle revisited: Implications for resorts. In C. P. Coope & A. Lockwood (Eds.), Progress in tourism, recreation and hospitality management (pp. 194–208).Google Scholar
  2. Agarwal, S. (2006). Restructuring seaside tourism: The resort lifecyle. In R. Bulter (Ed.), The tourism area life cycle: Conceptual and theoretical issues (Vol. 2, pp. 201–218.). Clevendon, Channel View: Elsevier.Google Scholar
  3. Agha, N., & Taks, M. (2015). A theoretical comparison of the economic impact of large and small events. Internatioanl Journal of Sport Finance, 10(3), 199–216.Google Scholar
  4. Alcover, A., Alemany, M., Jacob, M., Payeras, M., García, A., & Martínez-Ribes, L. (2011). The economic impact of yacht charter tourism on the Balearic economy. Tourism Economics, 17(3), 625–638.Google Scholar
  5. Añó Sanz, V., Calabuig Moreno, F., & Parra Camacho, D. (2012). Impacto social de un gran evento deportivo: el Gran Premio de Europa de Fórmula 1. Cultura, Ciencia y Deporte, 7(19), 53–65.Google Scholar
  6. Antón Clavé, S. (2004). De los procesos de diversificación y cualificación a los productos turísticos emergentes. Cambios y oportunidades en la dinámica reciente del turismo litoral. Papeles de Economía Española, 102, 316–333.Google Scholar
  7. Ávila, M. A., & Gandara, J. M. G. (2007). Oportunidades y propues-tas para la diversificación de un tradicional destino de sol y playa a un destino de ocio activo: un análisis de la ciudad de Florianópolis-Brasil. In Turismo en los espacios litorales: sol, playa y turismo residencial/9º Congreso de Turismo, Universidad y Empresa (pp. 221–259).Google Scholar
  8. Baade, R. A., Baumann, R., & Matheson, V. A. (2008). Selling the game: Estimating the economic impact of professional sports through taxable sales. Southern Economic Journal, 74(3), 794–810.Google Scholar
  9. Barajas, A., & Sanchez, P. (2011). Aplicación del análisis coste-beneficio (ACB) al Campeonato de España de Natación Master 2011. I Gijón Workshop de Economía del Deporte: El Impacto Económico en el Deporte, Gijón, Universidad de Oviedo.Google Scholar
  10. Butler, R. (1980). The concept of a tourist area cycle of evolution: Implications for management of resources. The Canadian Geographer/Le Géographe, 24(1), 5–12.Google Scholar
  11. Cassar, M., & Dias, R. (2005). Fundamentos do marketing turístico. São Paulo.Google Scholar
  12. Ceballos, G. (2010). Estudio sobre el Turismo de Montaña en España. Madrid: Turespaña.Google Scholar
  13. CITTIB, & Centro de Promoción de la Investigación y las Tecnologías Turísticas. (2009). Tourism in the Balearic Islands, Yearbook 2008 (Centro de.). Consellería de Turismo, Govern de les Illes Balears (2009).Google Scholar
  14. Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408–424.Google Scholar
  15. Crompton, J., & McKay, S. (1994). Measuring the economic impact of festivals and events: Some myths, misapplications and ethical dilemmas. Festival Management and Event, 2(1), 33–43.Google Scholar
  16. Dann, G. M. S. (1977). Anomie, ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184–194.Google Scholar
  17. Filo, K. R., Funk, D. C., & O’Brien, D. (2008). It’s really not about the bike: Exploring attraction and attachment to the events of the Lance Armstrong Foundation. Journal of Sport Management, 22(5), 501–525.Google Scholar
  18. Fodness, D. (1994). Measuring tourist motivation. Annals of tourism research, 21(3), 555–581.Google Scholar
  19. Garau-Vadell, J. B. (2008). El Turismo del golf en las Islas Baleares (Govern de les Illes Balears, Ed.). Palma.Google Scholar
  20. Herzog, T. R., Black, A. M., Fountaine, K. A., & Knotts, D. J. (1997). Reflection and attentional recovery as distinctive benefits of restorative environments. Journal of environmental psychology, 17(2), 165–170.Google Scholar
  21. Hodgetts, R. M., & Altman, S. (1991). Organizational behavior: Theory and practice. Merrill.Google Scholar
  22. Iet, I. D. E. T. (2012). Balance del turismo año 2011. Resultado de la actividad Turística en España, 112.Google Scholar
  23. Kaplanidou, K., & Gibson, H. (2012). Differences between first time and repeat spectator tourists of a youth soccer event: Intentions and image approaches. Current Issues in Tourism, 15(5), 477–487.Google Scholar
  24. Ko, T. G. (2005). Development of a tourism sustainability assessment procedure: A conceptual approach. Tourism Management, 26(3), 431–445.Google Scholar
  25. Kruger, M., Botha, K., & Saayman, M. (2012). The relationship bet-ween visitor spending and repeat visits: An analysis of spectators at the Old Mutual Two Oceans Marathon. Acta Commercii.Google Scholar
  26. Maas, J., Verheij, R., & Groenewegen, P. (2006). Green space, urbanity, and health: How strong is the relation? Journal of Epidemiology and Community Health, 60(7), 587–592.Google Scholar
  27. Matheson, V. (2012). Assessing the infrastructure impact of mega-events in emerging economies. (Nº. 1203). College of the Holy Cross, Department of Economics.Google Scholar
  28. Miller, G., & Twining-Ward, L. (2005). Monitoring for a sustainable tourism transition: The challenge of developing and using indicators. Cabi.Google Scholar
  29. Mowen, J. C. (2000). The 3M model of motivation and personality: Theory and empirical applications to consumer behavior. Springer Science & Business Media.Google Scholar
  30. Mullin, B. J., Hardy, S., & Sutton, W. A. (2000). Sport marketing (2nd ed.). Champaign, IL: Human Kinetics.Google Scholar
  31. NewMan, A. (2011). Estudio de mercado. Campos de golf en España. Departamento de análisis e investigación de mercados). The world of property. Madrid: Aguirre Newman.Google Scholar
  32. Ntloko, N. J., & Swart, K. (2008). Sport tourism event impacts on the host community a case study of Red Bull Big Wave Africa. South African Journal for Research in Sport, Physical Education and Recreation, 30(2), 79–93.Google Scholar
  33. Parra Camacho, D., Calabuig Moreno, F., Añó Sanz, V., Ayora Pérez, D., & Núñez Pomar, J. M. (2014). El impacto de un evento deportivo mediano: percepción de los residentes de la comunidad de acogida. Retos. Nuevas tendencias en Educación Física, Deporte y Recreación, 26, 88–93.Google Scholar
  34. Parra-Camacho, D., Añó-Sanz, V., Calabuig-Moreno, F., & Ayora-Pérez, D. (2016). Percepción de los residentes sobre el legado de la America’s Cup. Cuadernos de Psicología del Deporte, 16(1), 325–338.Google Scholar
  35. Pillay, U., & Bass, O. (2008). Mega-events as a response to poverty reduction: The 2010 FIFA World Cup and its urban development implications. Urban Forum.Google Scholar
  36. Priestley, G., & Mundet, L. (1998). The poststagnation phase of the resort cycle. Annals of tourism research, 25(1), 85–111.Google Scholar
  37. Pulido-Fernández, J. I., & Sánchez-Rivero, M. (2010). Attitudes of the cultural tourist: A latent segmentation approach. Journal of Cultural Economics, 34(2), 111–129.Google Scholar
  38. Ramírez Hurtado, J. M., Ordaz Sanz, J. A., & Rueda Cantuche, J. M. (2007). Evaluación del impacto económico y social de la celebración de grandes eventos deportivos a nivel local: el caso del Campeonato de Tenis femenino de la ITF en Sevilla en 2006. Revista de Métodos Cuantitativos para la Economía y la Empresa, 3(3), 20–39.Google Scholar
  39. Rejón-Guardia, F., García-Sastre, M. A., & Alemany-Hormaeche, M. (2017). Hikers as cultural tourists: Differences between hard and soft behaviours. Anatolia, 29(2), 267–277.Google Scholar
  40. Rejón-Guardia, F., García-Sastre, M. A., & Alemany-Hormaeche, M. (2018). Motivation-based behaviour and latent class segmentation of cycling tourists: A study of the Balearic Islands. Tourism Economics, 24(2), 204–217.Google Scholar
  41. Ritchie, J. R. B., & Crouch, G. I. (2003). The competitive destination: A sustainable tourism perspective. Cabi.Google Scholar
  42. Salom, M. B., Mas, I. M., Montaner, J. M. G., & Mateu, C. A. (2002). El tercer boom: indicadors de sostenibilitat del turisme de les Illes Balears 1989–1999. Centre dInvestigació i Tecnologies Turístiques de les Illes Balears (CITTIB).Google Scholar
  43. Sancho, A., Garcia, G., & Rozo, E. (2007). Comparativa de indicadores de sostenibilidad para destinos desarrollados, en desarrollo y con poblaciones vulnerables. Annals of Tourism Research, 9(1), 150–177.Google Scholar
  44. Sturgess, B., & Brady, C. (2006). Hosting the FIFA World Cup. World Economics.Google Scholar
  45. Suárez Acosta, M. Á., Manrique, Zoghbi, de Lara, P., & Aguiar Quin-tana, T. (2013). Motivación del turista hacia la práctica de deportes náuticos: un estudio en el destino turístico de Gran Ca-naria. Revista de análisis turístico, 15, 37–48.Google Scholar
  46. Taks, M. (2013). Social sustainability of nonmega sport events in a global world 1. European Journal for Sport and Society, 10(2), 121–141.Google Scholar
  47. Thrane, C. (2002). Music quality, satisfaction, and behavioral intentions within a jazz festival context. Event Management, 7(3), 143–150.Google Scholar
  48. Um, S., Chon, K., & Ro, Y. (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141–1158.Google Scholar
  49. Uysal, M., & Hagan, L. A. R. (1993). Motivation of pleasure travel and tourism. Encyclopedia of Hospitality and Tourism, 798, 810.Google Scholar
  50. Veltri, F. R., Miller, J. J., & Harris, A. (2009). Club sport national tournament: Economic impact of a small event on a mid-size community. Recreational Sports Journal, 33(2), 119–128.Google Scholar
  51. Vera-Rebollo, J. F. (2001). Planificación y gestión del desarrollo turístico sostenible: propuestas para la creación de un sistema de indicadores. Working paper – Instituto Universitario de Geografía, Universidad de Alicante, nº1, 75.Google Scholar
  52. Vera-Rebollo, J. F., & Baños Castiñeira, C. J. (2010). Renovación y reestructuración de los destinos turísticos consolidados del litoral: las prácticas recreativas en la evolución del espacio turístico. Boletín de la Asociación de Geógrafos Españoles, 53(2), 329–353.Google Scholar
  53. Vera-Rebollo, J. F., & Ivars-Baidal, J. (2003). Sistema de indicadores aplicado a la planificación y gestión del desarrollo turístico sostenible. In Experiencias públicas y privadas en el desarrollo de un modelo de turismo sostenible (pp. 105–129).Google Scholar
  54. Waitt, G. (2003). Social impacts of the Sydney Olympics. Annals of Tourism Research, 30(1), 194–215.Google Scholar
  55. Weed, M., & Bull, C. (2012). Sports tourism: Participants, policy and providers. Routledge.Google Scholar
  56. Wood, L., Snelgrove, R., & Danylchuk, K. (2010). Segmenting volunteer fundraisers at a charity sport event. Journal of Non-profit & Public Sector Marketing, 22(1), 38–54.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Francisco Rejón-Guardia
    • 1
    Email author
  • María Antonia García-Sastre
    • 1
  • Margarita Alemany-Hormaeche
    • 1
  1. 1.Department of Business & EconomicsUniversity of the Balearic IslandsMallorcaSpain

Personalised recommendations