Research on Design Strategy of Sorting Garbage Bins Based on the CREATE Action Funnel

  • Shaoping GuanEmail author
  • Lu Shen
  • Rui Cao
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 903)


This paper proposes an innovative design method to encourage people to classify rubbish, which will provide a systematic theoretical guidance for the design of public garbage bins. First, this paper uses observational method and user interview to obtain the existing design problems of sorting garbage bins in China. Then, based on a persuasive model-the CREATE action funnel and the Hook Model, from the cue stage, reaction stage, evaluation stage, ability stage and timing stage, respectively, it discusses what specific design strategies can be used to facilitate users to classify rubbish and eventually make classification a habit. In conclusion, this paper demonstrates the availability of the method that applies the CREATE action funnel to the design of garbage bins. The paper provides clearer design strategies for sorting garbage bins, which improves the efficiency of sorting and recycling municipal waste.


Persuasive design The CREATE action funnel User habits Design of sorting garbage bins Design strategies 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.College of DesignSouth China University of TechnologyGuangzhouChina

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