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Was the Boycott of McDonald’s Malaysia Religiously Motivated?

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Management of Shari’ah Compliant Businesses

Part of the book series: Management for Professionals ((MANAGPROF))

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Abstract

In August 2014, McDonald’s Malaysia found themselves in the middle of a marketing crisis, after Palestinian supporters in Malaysia called for a national boycott of the fast-food chain through an online campaign. The ‘Boycott McDonald day’ turned into violent demonstrations outside the outlets of two McDonalds, which resulted in a loss of around 80% of revenue, and other outlets deciding to close for the day. This case study examines the background and issues involved and the actions taken by McDonalds to deal with this crisis.

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Notes

  1. 1.

    https://www.mcdonalds.com/us/en-us/about-us/our-history.html

  2. 2.

    https://www.statista.com/statistics/208917/revenue-of-the-mcdonalds-corporation-since-2005/

  3. 3.

    http://www.foodnetwork.co.uk/article/crazy-meals-mcdonalds-menus-around-world/list-page-4.html

  4. 4.

    Malaysia Demographics Profile 2016. Retrieved November 26, 2016 from http://www.indexmundi.com/malaysia/demographics_profile.html

  5. 5.

    https://www.bbc.co.uk/newsround/20436092

  6. 6.

    https://www.bbc.com/news/world-middle-east-28252155

  7. 7.

    https://bdsmovement.net/what-is-bds

  8. 8.

    https://boycottisraeltoday.wordpress.com/boycott-israel/

  9. 9.

    http://www.inminds.com/boycott-mcdonalds.php

  10. 10.

    http://vpm.org.my/bds/32-why-boycott-mcdonalds

  11. 11.

    https://globalvoices.org/2014/08/15/how-the-boycott-mcdonalds-campaign-for-gaza-is-hurting-some-muslims-in-malaysia/

  12. 12.

    http://www.malaysiandigest.com/features/509889-why-boycott-israel-needs-to-happen-now.html

  13. 13.

    https://says.com/my/news/what-happens-when-malaysians-choose-to-boycott-mcd-s

  14. 14.

    http://www.straitstimes.com/asia/se-asia/mcdonalds-malaysia-says-staff-harassed-and-abused-over-gaza-conflict

  15. 15.

    http://corporate.mcdonalds.com/content/dam/AboutMcDonalds/Investors%202/2015%20Annual%20Report.pdf

  16. 16.

    McDonald’s Boycotts The Settlements. Retrieved from The Daily Beast: http://www.thedailybeast.com/articles/2013/06/26/mcdonald-s-boycotts-the-settlements.html

  17. 17.

    http://www.marketing-interactive.com/mcdonalds-malaysia-places-ad-fight-boycott/

  18. 18.

    http://www.themalaymailonline.com/malaysia/article/real-victims-are-malaysians-says-mcdonalds-ad-pleading-against-local-boycot

  19. 19.

    https://www.facebook.com/notes/mcdonalds/media-statement-by-mcdonalds-malaysia/10152531458431998/

  20. 20.

    http://www.prweek.com/article/1307071/mcdonalds-fights-back-islamist-boycott-threat

References

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Author information

Authors and Affiliations

  1. Faculty of Business and Accountancy, Department of Marketing, University of Malaya, Kuala Lumpur, Malaysia

    Ezlika M. Ghazali

  2. University of Malaya Halal Research Centre (UMHRC), Kuala Lumpur, Malaysia

    Ezlika M. Ghazali

  3. Nottingham University Business School, University of Nottingham Malaysia, Semenyih, Selangor, Malaysia

    Dilip S. Mutum

  4. Faculty of Business and Accountancy, University of Malaya Graduate School of Business, University of Malaya, Kuala Lumpur, Malaysia

    Meenatharisni Sundramohana & Priscila Valdivieso

Authors
  1. Ezlika M. Ghazali
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  2. Dilip S. Mutum
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  3. Meenatharisni Sundramohana
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  4. Priscila Valdivieso
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Corresponding author

Correspondence to Ezlika M. Ghazali .

Editor information

Editors and Affiliations

  1. Faculty of Business and Accountancy, University of Malaya, Kuala Lampur, Malaysia

    Ezlika M. Ghazali

  2. University of Nottingham Malaysia Campus, Nottingham University Business School, Semenyih, Malaysia

    Dilip S. Mutum

  3. School of Business and Economics, Universiti Brunei Darussalam, Gadong, Brunei

    Mamunur Rashid

  4. School of Business, North South University, Dhaka, Bangladesh

    Jashim U. Ahmed

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Ghazali, E.M., Mutum, D.S., Sundramohana, M., Valdivieso, P. (2019). Was the Boycott of McDonald’s Malaysia Religiously Motivated?. In: Ghazali, E.M., Mutum, D.S., Rashid, M., Ahmed, J.U. (eds) Management of Shari’ah Compliant Businesses. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-10907-3_13

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