Towards a Measurement Scale for Digital Social Innovation: A Responsibility-Sustainability Framework
The role of digital social innovation (DSI) factors linking socially responsible business climate to sustainable performance outcomes in hospitality and tourism businesses has been understudied. This paper introduces digital social innovation within the theoretical framework of relationships between organizational responsibility and sustainable business performance. Using Churchill’s (1979) recommended approach for measurement scale development, the study reports preliminary scale purification results of DSI measures. The paper is among the first contributions to hospitality and tourism scholarship which explore conceptualization, measurement and application of DSI. Implications and next steps for the wider research study on responsibility-DSI-sustainability are presented.
KeywordsDigital social innovation (DSI) Responsibility Sustainability
The authors acknowledge, with appreciation, the role of Island Routes Caribbean Adventures/Sandals Resorts International, in supporting this research study.
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