Unsuccessful External Search: Using Neuroimaging to Understand Fruitless Periods of Design Ideation Involving Inspirational Stimuli

  • Kosa Goucher-LambertEmail author
  • Jarrod Moss
  • Jonathan Cagan
Conference paper


This paper uses neuroimaging to provide insight into specific cognitive processes involved in design conceptualization with and without the support of inspirational stimuli. In particular, this work focuses on neural activity during unsuccessful search for a design solution. Twenty-one participants completed a brainstorming task while undergoing functional magnetic resonance imaging (fMRI).



The authors would like to thank the staff at the Carnegie Mellon University Scientific Imaging and Brain Research Center for their assistance with fMRI data acquisition. This material is based upon work supported by the National Science Foundation Graduate Research Fellowship under grant DGE125252, the National Science Foundation under grant CMMI1233864, and the Air Force Office of Scientific Research under grant #FA9550-16-1-0049.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Kosa Goucher-Lambert
    • 1
    Email author
  • Jarrod Moss
    • 2
  • Jonathan Cagan
    • 1
  1. 1.Carnegie Mellon UniversityPittsburghUSA
  2. 2.Mississippi State UniversityStarkvilleUSA

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