Advertisement

Do Consumers Care About Micronutrients? A Perspective on the Possible Role of Vitamin E in the Dietary Choices of Consumers

  • Klaus G. GrunertEmail author
Chapter
Part of the Nutrition and Health book series (NH)

Abstract

Most consumers are aware of the link between eating and health and have learned basic nutritional concepts. While we know very little about what consumers know about vitamin E, the level of knowledge of the average consumer is most likely low, as the debate about healthy eating has been dominated by issues around macronutrients. To the extent that consumers have such knowledge, it may be discrepant from nutritional facts, as consumers often obtain information on health and nutrition from websites with limited control over the accuracy of the information and with sometimes questionable means of evaluating the reliability of the source. However, existing knowledge about the role of nutrition information in consumer decision-making suggests that the effects of such knowledge are not big anyhow. Any efforts to change consumers’ intake of vitamin E by changes in volitional behaviour are likely to be difficult unless they can be linked to a specific health concern.

Keywords

Consumer behaviour Nutrition knowledge Food choice Micronutrients Behavioural change 

References

  1. 1.
    Adams SA. Revisiting the online health information reliability debate in the wake of “web 2.0”: An inter-disciplinary literature and website review. Int J Med Inform. 2010;79:391–400.CrossRefGoogle Scholar
  2. 2.
    Beatty SE, Smith SM. External search effort: an investigation across several product categories. J Consum Res. 1987;14:83–95.CrossRefGoogle Scholar
  3. 3.
    Bech-Larsen T, Grunert KG. The perceived healthiness of functional foods: A conjoint study of Danish, Finnish and American consumers’ perception of functional foods. Appetite. 2003;40:9–14.CrossRefGoogle Scholar
  4. 4.
    Brucks M. The effects of product class knowledge on information search behavior. J Consum Res. 1985;12:1–16.CrossRefGoogle Scholar
  5. 5.
    Bucklin LP. Testing propensities to shop. J Mark. 1966;30(1):22–7.Google Scholar
  6. 6.
    Bundgaard L, Bech-Larsen T. Kostinformation og nye medier – en forundersøgelse om anvendelse og tillid. DCA report, Aarhus University. 2017.Google Scholar
  7. 7.
    Chapman K, Ogden J. How do people change their diet? An exploration into mechanisms of dietary change. J Health Psychol. 2009;14:1229–42.CrossRefGoogle Scholar
  8. 8.
    Chrysochou P, Askegaard S, Grunert KG, Kristensen DB. Social discourses of healthy eating. A market segmentation approach. Appetite. 2010;55:288–97.CrossRefGoogle Scholar
  9. 9.
    Dickson-Spillmann M, Siegrist M, Keller C. Development and validation of a short, consumer-oriented nutrition knowledge questionnaire. Appetite. 2011;56:617–20.CrossRefGoogle Scholar
  10. 10.
    Evans JSB. Dual-processing accounts of reasoning, judgment, and social cognition. Annu Rev Psychol. 2008;59:255–78.CrossRefGoogle Scholar
  11. 11.
    Grunert KG, Wills JM. A review of European research on consumer response to nutrition information on food labels. J Public Health. 2007;15:385–99.CrossRefGoogle Scholar
  12. 12.
    Grunert KG, Fernández-Celemín L, Wills JM, genannt Bonsmann SS, Nureeva L. Use and understanding of nutrition information on food labels in six European countries. J Public Health. 2010;18:261–77.CrossRefGoogle Scholar
  13. 13.
    Grunert KG, Hieke S, Juhl HJ. Consumer wants and use of ingredient and nutrition information for alcoholic drinks: a cross-cultural study in six EU countries. Food Qual Prefer. 2018;63:107–18.CrossRefGoogle Scholar
  14. 14.
    Grunert KG, Wills J, Celemín LF, Lähteenmäki L, Scholderer J, genannt Bonsmann SS. Socio-demographic and attitudinal determinants of nutrition knowledge of food shoppers in six European countries. Food Qual Prefer. 2012;26:166–77.CrossRefGoogle Scholar
  15. 15.
    Guo C. A review on consumer external search: amount and determinants. J Bus Psychol. 2001;15:505–19.CrossRefGoogle Scholar
  16. 16.
    Hersey JC, Wohlgenant KC, Arsenault JE, Kosa KM, Muth MK. Effects of front-of-package and shelf nutrition labelling systems on consumers. Nutr Rev. 2013;71:1–14.CrossRefGoogle Scholar
  17. 17.
    Hieke S, Cascanette T, Pravst I, Kaur A, Van Trijp H, Verbeke W, Grunert KG. The role of health-related claims and symbols in consumer behaviour. Agro Food Industry Hi Tech. 2016;27:3.Google Scholar
  18. 18.
    Hoefkens C, Verbeke W, Van Camp J. European consumers’ perceived importance of qualifying and disqualifying nutrients in food choices. Food Qual Prefer. 2011;22:550–8.CrossRefGoogle Scholar
  19. 19.
    Hung Y, Grunert KG, Hoefkens C, Hieke S, Verbeke W. Motivation outweighs ability in explaining European consumers’ use of health claims. Food Qual Prefer. 2017;58:34–44.CrossRefGoogle Scholar
  20. 20.
    Jacoby J, Chestnut RW, Fisher WA. A behavioural process approach to information acquisition in nondurable purchasing. J Mark Res. 1978;15:532–44.CrossRefGoogle Scholar
  21. 21.
    Jensen BB, Lähteenmäki L, Grunert KG, Brown KA, Timotijevic L, Barnett J, et al. Changing micronutrient intake through (voluntary) behaviour change. The case of folate. Appetite. 2012;58:1014–22.CrossRefGoogle Scholar
  22. 22.
    Jiang P, Rosenbloom B. Consumer knowledge and external pre-purchase information search: a meta-analysis of the evidence. In: Consumer culture theory. Bingley: Emerald Group Publishing Limited; 2014. p. 353–89.Google Scholar
  23. 23.
    Kahneman D. Thinking, fast and slow: New York, NY: Macmillan; 2011.Google Scholar
  24. 24.
    Kleef EV, Dagevos H. The growing role of front-of-pack nutrition profile information: a consumer perspective on key issues and controversies. Crit Rev Food Sci Nutr. 2015;55:291–303.CrossRefGoogle Scholar
  25. 25.
    Königstorfer J, Gröppel-Klein A. Wahrnehmungs-und Kaufverhaltenswirkungen von Nährwertkennzeichen auf Lebensmitteln. Marketing ZFP. 2012;34:213–26.CrossRefGoogle Scholar
  26. 26.
    Lederman R, Fan H, Smith S, Chang S. Who can you trust? Credibility assessment in online health forums. Health Policy Technol. 2014;3:13–25.CrossRefGoogle Scholar
  27. 27.
    Metzger MJ, Flanagin AJ, Eyal K, Lemus DR, McCann RM. Credibility for the 21st century: integrating perspectives on source, message, and media credibility in the contemporary media environment. Ann Int Comm Assoc. 2003;27:293–335.CrossRefGoogle Scholar
  28. 28.
    Miller LMS, Cassady DL. The effects of nutrition knowledge on food label use. A review of the literature. Appetite. 2015;92:207–16.CrossRefGoogle Scholar
  29. 29.
    Moore WL, Lehmann DR. Individual differences in search for a nondurable. J Consum Res. 1980;7:296–307.CrossRefGoogle Scholar
  30. 30.
    Niedzwiedzka B, Mazzocchi M, Aschemann-Witzel J, Gennaro L, Verbeke W, Traill WB. Determinants of information behaviour and information literacy related to healthy eating among internet users in five European countries. Inform Res. 2014;19(3)Google Scholar
  31. 31.
    Parmenter K, Wardle J. Development of a general nutrition knowledge questionnaire for adults. Eur J Clin Nutr. 1999;53:298.CrossRefGoogle Scholar
  32. 32.
    Petty RE, Cacioppo JT. The elaboration likelihood model of persuasion. In: Communication and persuasion. New York: Springer; 1986. p. 1–24.CrossRefGoogle Scholar
  33. 33.
    Rains SA, Karmikel CD. Health information-seeking and perceptions of website credibility: examining web-use orientation, message characteristics, and structural features of websites. Comput Hum Behav. 2009;25:544–53.CrossRefGoogle Scholar
  34. 34.
    Roininen K, Lähteenmäki L, Tuorila H. Quantification of consumer attitudes to health and hedonic characteristics of foods. Appetite. 1999;33:71–88.CrossRefGoogle Scholar
  35. 35.
    Russo JE. The value of unit price information. J Mark Res. 1977;14:193–201.CrossRefGoogle Scholar
  36. 36.
    Russo JE, Leclerc F. An eye-fixation analysis of choice processes for consumer nondurables. J Consum Res. 1994;21:274–90.CrossRefGoogle Scholar
  37. 37.
    Schmidt JB, Spreng RA. A proposed model of external consumer information search. J Acad Mark Sci. 1996;24:246–56.CrossRefGoogle Scholar
  38. 38.
    Sillence E, Briggs P, Harris P, Fishwick L. A framework for understanding trust factors in web-based health advice. Int J Hum Comput Stud. 2006;64:697–713.CrossRefGoogle Scholar
  39. 39.
    Spiteri Cornish L, Moraes C. The impact of consumer confusion on nutrition literacy and subsequent dietary behavior. Psychol Market. 2015;32:558–74.CrossRefGoogle Scholar
  40. 40.
    Stancu V, Grunert KG, Lähteenmäki L. Consumer inferences from different versions of a beta-glucans health claim. Food Qual Prefer. 2017;60:81–95.CrossRefGoogle Scholar
  41. 41.
    Thøgersen J, Jørgensen AK, Sandager S. Consumer decision making regarding a “green” everyday product. Psychol Market. 2012;29:187–97.CrossRefGoogle Scholar
  42. 42.
    Tsai CC, Tsai SH, Zeng-Treitler Q, Liang BA. Patient-centered consumer health social network websites: a pilot study of quality of user-generated health information. AMIA Annual Symposium Proceedings, 1137. 2007.Google Scholar
  43. 43.
    Van Herpen E, Van Trijp HC. Front-of-pack nutrition labels. Their effect on attention and choices when consumers have varying goals and time constraints. Appetite. 2011;57:148–60.CrossRefGoogle Scholar
  44. 44.
    Verbeke W, Frewer LJ, Scholderer J, De Brabander HF. Why consumers behave as they do with respect to food safety and risk information. Anal Chim Acta. 2007;586:2–7.CrossRefGoogle Scholar
  45. 45.
    Verplanken B, Wood W. Interventions to break and create consumer habits. J Public Policy Mark. 2006;25:90–103.CrossRefGoogle Scholar
  46. 46.
    Wardle J, Parmenter K, Waller J. Nutrition knowledge and food intake. Appetite. 2000;34:269–75.CrossRefGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.MAPP CentreAarhus UniversityAarhus VDenmark

Personalised recommendations