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Applications to Select Areas of Consumer Behavior: An Agenda for Future Research

  • George P. Moschis
Chapter

Abstract

The material presented in the previous chapters suggests that the life course paradigm could be employed to study consumers over the course of their lives. Nearly every form of consumer behavior that entails stability and change or development over time and is influenced by previous life experiences and future expectations can be studied within the life course framework. Thus, consumer behaviors that are time- and context-dependent may be viewed as duration-dependent events where the onset or development, stability, and change in cognitions and overt behaviors can be considered with respect to the length of time a consumer has been in a particular state and has been embedded within certain contexts.

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Authors and Affiliations

  • George P. Moschis
    • 1
  1. 1.Department of MarketingGeorgia State UniversityAtlantaUSA

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