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The Digitalization of Ambassadors

  • Ilan ManorEmail author
Chapter
Part of the Palgrave Macmillan Series in Global Public Diplomacy book series (GPD)

Abstract

Technology has always influenced the role of ambassadors. The invention of the telegraph saw the migration of power from the ambassador to his nation’s capital, which could gather and disseminate information globally. Yet, as this chapter demonstrates, digitalization has empowered ambassadors who can now foster relations with digital publics and use digital platforms to gather information relevant to policy makers in capitals. To date, few studies have investigated how ambassadors utilize digital technologies. Therefore, this chapter evaluates the extent to which ambassadors contribute to the digital reach of their embassies and presents three case studies that illustrate how ambassadors use digital platforms to interact with digital publics. The chapter thus demonstrates that the digitalization of public diplomacy is in no way limited to younger diplomats.

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of International DevelopmentUniversity of OxfordOxfordUK

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