Effective Privacy Marketing Strategies
To help practicing business, managers develop marketing strategies that address emerging privacy issues; in this final chapter we synthesize the key points covered in previous chapters and organize them into six Tenets for Effective Privacy Marketing.
- 1.Valet, V. (2018, March 15). The World’s Most Reputable Companies 2018. Forbes. Available at https://www.forbes.com/sites/vickyvalet/2018/03/15/the-worlds-most-reputable-companies-2018/#55b1631126d5. Accessed September 18, 2018.
- 2.Andriole, S. (2018, January 3). Big Trouble for Facebook, Amazon, Google and Apple in 2018. https://www.forbes.com/sites/steveandriole/2018/01/03/big-trouble-for-facebook-amazon-google-apple-in-2018/#67e6d1794d87.
- 3.For specific statistics and dollar amounts, please see IBM Security, Ponemon Institute. (2017). 2017 Cost of Data Breach Study. Available at https://www.ibm.com/security/data-breach.
- 4.Gray, S. (2018, May 14). Report: Google Employees Resigning over Controversial Pentagon Contract. Available at http://fortune.com/2018/05/14/report-google-employees-resign-pentagon-contract/.