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Customer Data Privacy: Why Every Marketer Should Care

  • Robert W. PalmatierEmail author
  • Kelly D. Martin
Chapter

Abstract

In 2014, the 113th U.S. Congress adopted a nonbinding agreement to recognize January 28 as “National Data Privacy Day.” Companies celebrate, or at least acknowledge, the annual observation by participating in various events, such as the speakers and panel discussions held at LinkedIn’s headquarters in San Francisco. Motivation for National Data Privacy Day was nicely articulated by David Hoffman, Associate General Counsel and Global Privacy Officer for the Intel Corporation who noted, “All companies are data companies today, and we all have a role to play in promoting the ethical and innovative use of data.”

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Foster School of BusinessUniversity of WashingtonSeattleUSA
  2. 2.Colorado State UniversityFort CollinsUSA

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