Writing for the Ear
In this chapter, we reflect on the oral aspect of speechwriting with a specific focus on how to write for the ear. Speechwriters will have to write in a way that anticipates oral encounters between speakers and audiences, helping the listeners to stay attentive and remember the speech. We discuss how modern speechwriting responds to complex situations that are both oral and written. Through a comparison with literary language, we trace the characteristics and qualities of oral language. In examples and advice, we illustrate how a good manuscript written for the ear may facilitate memorability as well as persuasive rhetorical delivery.