Trade Tradition and Sustainable Development: A Health Promotion Experience

  • Glória Lúcia Alves FigueiredoEmail author
  • Carlos Henrique Gomes Martins
  • Jaqueline Lopes Damasceno
  • Márcio Ronan Policarpo
Part of the World Sustainability Series book series (WSUSE)


Rapid urbanization is exerting pressure on various areas, including the industrial sector, to adopt sustainable practices. To be sustainable, a company must be concerned not only with economic growth, but also with environmentally and socially ethical attitudes. This paper describes a local initiative that allies commercial tradition and sustainable development. The economy of Franca, a city in Brazil, is based on the footwear industry, which has gained international recognition. The companies established in Franca have to meet a series of predefined requirements regarding small- and large-scale production and waste management. Compliance allows a company to use a Provenance Indicator (IP) logo together with a code and a QR Code in the shoes it produces. The QR Code directs the consumer to information about the origin of the product and facilities, employees, and social responsibility and environmental care actions of the company. All the data are available as numbers and images that can be consulted before, during, and after the purchase. In addition to promoting environmental preservation, this initiative adds value to the product (shoes) because it can positively change the image of the company. A non-governmental operational entity registers the companies that are interested in the initiative. In an increasingly competitive market, a company having the IP logo on its products attests to its commitment to quality and to social and environmental responsibility, but it is the consumer that controls this responsibility.


Health promotion Industry Sustainability 



We thank the Coordination for the Improvement of Higher Education Personnel (CAPES) for granting the doctorate scholarship to Jaqueline L. Damasceno. We also thank the president of SindiFranca José Carlos Brigagão do Couto for the interview.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Glória Lúcia Alves Figueiredo
    • 1
    Email author
  • Carlos Henrique Gomes Martins
    • 1
  • Jaqueline Lopes Damasceno
    • 1
  • Márcio Ronan Policarpo
    • 1
  1. 1.University of FrancaFrancaBrazil

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