A Parametric Analysis on the Improvisation of Customer Online-Shopping Attitudes and Behaviour Patterns

  • Ananthi Sheshasaayee
  • L. Logeshwari
Conference paper
Part of the Lecture Notes on Data Engineering and Communications Technologies book series (LNDECT, volume 26)


In the current years the internet explosion of online-shopping has been increased. The internet stores are working 24 h, and business organizations use more technology to expand their marketing strategies and to identify online-shopping customer attitude. A successful shopping stores not only are based on well-designed websites but also some important factors to increased online-shopping. The paper discussed deals with some important factors for improving online-shopping attitudes and behaviour of individual customer.


Online shopping Customer behaviour Customer attitudes Customer satisfaction 


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Authors and Affiliations

  1. 1.PG & Research Department of Computer ScienceQuaid -E- Millath Govt College for Women (Auto)ChennaiIndia

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